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USSD is also being used to communicate promotional and advertising messages. Interactive voice response is the traditional approach for customer support. Most enterprises provide a support number that can be called by the customer to get product information and customized responses to queries based on their product purchase or service subscription. , and then it provides a recorded response based on an input selected by the user in the mobile handset. These automated systems also give an option for the user to reach a customer support executive and thus switch from automated response to response from an actual person.

Content providers: Many content providers benefit from mobility. Media content providers such as Fonecta and MTV are just two examples of content providers from the media industry that benefit from mobility solutions. Enterprises that focus on consumer mobility use third-party content to provide value-added service to the customers. Operators: Telco operators play a key role in the enterprise mobility space. They come up with new service offerings for their enterprise customers. They are the leaders in innovation and change in the mobility industry by offering enhanced mobile middleware platform integrated with the telco service delivery platform, service application programming interfaces that can be used to create functionality-rich mobile apps, mobile cloud environment, etc.

A mesh router is usually equipped with multiple wireless interfaces built on either the same or different wireless access technologies. Mesh routers are static and form Emergence of Enterprise Mobility ◾ 17 the backbone for mesh clients. Wireless mesh networks can be classified into three types: ◾ Infrastructure wireless mesh network: In this mesh network configuration, the mesh routers form a network infrastructure for mesh clients. ◾ Client wireless mesh network: In this mesh network configuration, the mesh clients provide peer-to-peer networks among mesh client devices.

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